What is paid media?

What is paid media?

What is paid media?  Any paid promotion of content or offer.  This type of media can include native advertising, text ads, paid influencers, display ads...anything that requires a cost to air. What are the difference between paid and organic?

Can data create inspiration?

Can data create inspiration?

I know data, I use data every day to make strategic decisions about what creative works better, what audiences respond and how to make people convert. But that was not his question, his question was deeper. How do we connect with people? Nowhere in his question was the words “buy my products”

Industry Standards... not always the goal

Industry Standards... not always the goal

While I support some sort barometer for comparison, average industry standards should be a guide, an initial way of gauging the opportunity but certainly not the only or last one. Industry Standards are an average at best, a median of a group performance or an approximation most of the time.