Guide To Online Reputation Management

The following document contains general guidelines for dealing with feedback and comments in any social platform. Not every piece of advice is applicable to every brand. Pick and choose what is right for your brand and your voice.

If comments are rude, inappropriate or out of topic you are allowed to delete them unless it is a public service account (mayor, congress, police department, etc ...) the document contains:

• Basic Principles
• The first step
• Request Feedback
• Frequency
• Respond to every review
• Negative Reviews
• Positive Reviews
• Competitor’s Reviews
• Keep it Professional