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February 10, 2021
Social Media, Advice
Guest User
What Social Media Platforms Are Right For My ...

Your brand is already on one or two social media platforms, but does it make sense to add another?

As your business grows, expanding your digital presence is an absolute must. Developing an omnichannel approach to your digital presence will help you reach new audiences. One method of doing this is by being present on multiple social media platforms. By being present on a mix of different social platforms, you can reach your audience in multiple spots and get your brand in front of new eyes just by posting organic content.

Here is what you need to know about each social media platform to determine which ones are a good fit for your business.

What Social Media Platforms Are Right For My Business?
January 8, 2021
Nicola Mancini
Digital Marketing Fitness Plan

As people begin focusing on their New Year’s fitness resolutions by meal prepping and tuning in to virtual workout classes online, it’s time to get serious about your business’s digital advertising plan. We may not be fitness trainers but we are the experts in digital advertising for small to medium-sized businesses. While you plan for your best year yet, here’s a digital advertising fitness plan you can follow!

Digital Marketing Fitness Plan
December 9, 2020
Nicola Mancini
Getting to Know Us...Kimberly Kim

Kimberly Kim is the latest member to join the SpringHill Digital social media team. She joins as not only our Community Manager but also that of our clients.

Getting to Know Us...Kimberly Kim
November 20, 2020
Nicola Mancini

There’s lots to serve up in November pre and post Thanksgiving, so here’s what’s on our menu for a successful season of digital ad campaigns.

     

 
   Thanksgiving conjures up an image of warmth and happiness, of cozy dinners surrounded by family and friends, (6 max this year if you live on the West Coast). The reality is that prior to all the turkey deliciousness, hours are spent hunch
October 15, 2020
Nicola Mancini
A BIG Social Dilemma

Like many of you, we sat for 90 mins shocked and ill-prepared for what we witnessed in The Social Dilemma, a Netflix documentary that explores the addiction and privacy breaches of social media. Was this ”addictive and creepy” industry really the profession we’d chosen to work in? But, there are two sides to every story and while we firmly believe fundamental change needs to be addressed by Facebook, it’s worth considering some of their benefits before deleting your account.

A BIG Social Dilemma
Naira P
June 3, 2018

Top 6 Digital Marketing Paid Media Terms You Should Know

Naira P
June 3, 2018
Top 6 Digital Marketing Paid Media Terms You Should Know

Whether you are just starting in paid media or you just want to sound smart at parties, here are the top 6 terms that can put you in the conversation. They apply for both SEM and Paid Social Media

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Naira P
May 25, 2018

How to use data to know your audience

Naira P
May 25, 2018
How to use data to know your audience

Netflix vs. Amazon and how to use your data to be successful.

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Naira P
February 13, 2018

What is the difference between Earned, Owned and Paid Media?

Naira P
February 13, 2018
What is the difference between Earned, Owned and Paid Media?

Digital Marketing has its own language and it can be confusing. What is the difference between earned, owned and paid media? 

1 Comment
Naira P
February 7, 2018

Can data create inspiration?

Naira P
February 7, 2018
Can data create inspiration?

I know data, I use data every day to make strategic decisions about what creative works better, what audiences respond and how to make people convert. But that was not his question, his question was deeper. How do we connect with people? Nowhere in his question was the words “buy my products”

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Naira P
March 16, 2017

Industry Standards... not always the goal

Naira P
March 16, 2017
Industry Standards... not always the goal

While I support some sort barometer for comparison, average industry standards should be a guide, an initial way of gauging the opportunity but certainly not the only or last one. Industry Standards are an average at best, a median of a group performance or an approximation most of the time.

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