We are data geeks that are committed to brand building.
We make a plan, we look at performance, and we optimize.
We are transparent, we always have the data to back up our decisions, explain performance and decide on the next move.
To practice a science-based approach to digital marketing that builds relationships between brands and customers.
My favorite part of marketing is the direct relationship between the consumer and the brand.
I started in direct response advertising, building brands on TV before digital was a thing. We got daily reports of calls and orders and optimized based on the data and listened to recordings from the call centers to modify the offerings.
About 8 years ago I took all my knowledge and applied it to digital. The excitement of optimizing in real time, the possibilities that we have with data, and the things we can build with it are unlimited. And the best part is that companies do not need a huge budget to achieve all of this.
This is why SpringHill Digital was born.